年產(chǎn)服裝超700億件，紡織品服裝出口占全球貿(mào)易比重三成以上，生產(chǎn)規(guī)模、貿(mào)易規(guī)模均居世界常用。這些數(shù)字勾勒出中國服裝制造業(yè)的龐大體量。然而，在全球產(chǎn)業(yè)鏈深度重構(gòu)與國內(nèi)消費(fèi)升級的雙重壓力下，中國服裝廠正經(jīng)歷一場從“規(guī)?；圃臁毕颉皞€性化定制”的深刻變革。

The annual production of clothing exceeds 70 billion pieces, and the export of textiles and clothing accounts for more than 30% of global trade. The production scale and trade scale both rank first in the world. These numbers outline the vast scale of China's clothing manufacturing industry. However, under the dual pressure of deep restructuring of the global industrial chain and upgrading of domestic consumption, Chinese clothing factories are undergoing a profound transformation from "large-scale manufacturing" to "personalized customization".

行業(yè)承壓：規(guī)模收縮與價值升級并存

Industry pressure: scale contraction and value upgrading coexist

2025年的中國服裝行業(yè)，在復(fù)雜多變的外部形勢下承壓前行。前三季度，服裝行業(yè)規(guī)模以上企業(yè)工業(yè)增加值同比下降2.4%，服裝產(chǎn)量同比下降1.47%。服裝出口壓力顯著提升——1至9月服裝出口數(shù)量同比增長5.9%，但出口平均單價同比下降7.5%。國際市場需求疲弱、美國關(guān)稅政策變化等多重因素交織，使行業(yè)面臨前所未有的挑戰(zhàn)。

The Chinese clothing industry in 2025 is under pressure to move forward in the complex and ever-changing external situation. In the first three quarters, the industrial added value of enterprises above designated size in the clothing industry decreased by 2.4% year-on-year, and clothing production decreased by 1.47% year-on-year. The pressure on clothing exports has significantly increased - from January to September, the quantity of clothing exports increased by 5.9% year-on-year, but the average export unit price decreased by 7.5% year-on-year. Multiple factors such as weak international market demand and changes in US tariff policies are intertwined, posing unprecedented challenges to the industry.

然而，挑戰(zhàn)之中也孕育著機(jī)遇。行業(yè)投資成為亮點(diǎn)——前三季度服裝行業(yè)固定資產(chǎn)投資完成額同比增長14.8%，體現(xiàn)了企業(yè)在數(shù)字化改造、品牌建設(shè)與渠道布局方面的信心與韌性。內(nèi)銷市場保持溫和增長，限額以上單位服裝商品零售額同比增長2.4%，穿類商品網(wǎng)上零售額同比增長2.8%。這些數(shù)據(jù)表明，中國服裝產(chǎn)業(yè)正在經(jīng)歷一次以“減量提質(zhì)”為特征的結(jié)構(gòu)性調(diào)整。

However, challenges also give birth to opportunities. Industry investment became a highlight - the completion of fixed assets investment in the clothing industry in the first three quarters increased by 14.8% year on year, reflecting the confidence and resilience of enterprises in digital transformation, brand building and channel layout. The domestic market maintained moderate growth, with retail sales of clothing products above designated size increasing by 2.4% year-on-year, and online retail sales of clothing products increasing by 2.8% year-on-year. These data indicate that China's clothing industry is undergoing a structural adjustment characterized by "reducing quantity and improving quality".